SEO can help your website to rank higher, bring more traffic and convert more visitors.
Well, there are several tips and tricks to improve the SEO of the website. You must have paid your in-house SEO expert or SEO Services Providers to help you develop SEO Strategy.
When it comes to on-page SEO, there are many things, which you can do, and on-page SEO has the power to bring countless visitors and customers to your website.
On-page SEO is up to you. You can decide on the goal of each page, target audience, target keywords, and phrases.
You just have to get started.
Here we present a brief overview of on-page SEO.
In simple words, on-page SEO is on-site SEO, which is the process of optimizing front and back-end products of your website. This is because it ranks and brings new traffic.
This includes content elements, site architecture elements and HTML elements.
The main factors on which Google algorithm ranks your website is on-page SEO, off-page SEO, and technical SEO.
- Off-page, SEO covers the sharing, external linking and more
- Technical SEO is all the elements not included in on-page and off-page such as data, site speed, etc.
- On-page SEO elements will be mentioned below.
Why On-page SEO
Creating and publishing the website is not enough. On-page SEO is important because it tells Google what exactly your website is? On-page SEO enhances the website for the human eye and search engine as well.
Your website should be optimized for Google to rank and attract new traffic.
Well, this is called on-page SEO because the changes, which you make to, optimize your website, can be seen by visitors on your page.
On-page SEO is up to you, that’s why it is critical to do it correctly.
On-page SEO elements to Work on, in 2019
The elements of SEO are divided into 3 main categories.
- HTML elements
- Sit architecture elements
- Content elements
Now we will mentioned the elements by each category below.
Well, the elements in your source code refer to HTML elements.
- Page Titles
- Meta descriptions
- Image alt text
- Structured markup
The title tags or website page titles are an important SEO element.
It tells about what people and search engines can find on your website, so it is essential for you to include the keyword in the page titles for the page.
The best way to produce the page title is that it should be of 70 characters, don’t flood with keywords and include a brand title.
When it comes to HTML elements headers means h1, h2, h3 and so on.
This helps you organize your content for readers. It increases the readability and helps the search engines to decide upon which part is important and relevant depending on search intent.
It’s ideal to include keywords in the headers of h1 & h2.
In simple word, Meta descriptions are the short paragraph, which appears below the title in the search results.
Here, you can see that there are a few lines, which briefly describes the article. This can influence the reader to click on the link. For Meta description, it is ideal to keep it under 160 characters with the focus keyword. You have to use complete sentences as well which will enhance readability.
Image alt text
The image alt text is simply SEO for the images you include in your article. It describes what your images are about. This is important as Google delivers many image-based results.
When you are adding the image, atl text keeps in mind to make is specific to the image and the article. Keep it 125 characters and use the keywords but don’t flood it.
This is the process, which makes easier for Google to understand and find different elements of your content. The structured markup is behind the features snippets, knowledge panels, and other features of content.
Site Architecture Elements
These are elements, which make up your website and site pages. This implies that how can you structure your website so that Google can easily crawl the website and content. The site architecture elements comprise of:
- Page URLs
- Internal Linking
- Mobile responsiveness
The page URL should be simple for both the search engines and readers. When you want to keep your website in the hierarchy then this simple URL is ideal. To make it SEO-friendly, you have to remove the extra words, use two keywords and use HTTPS if it is possible.
Internal linking is the process to give the links to the other helpful pages of your website. For on-page SEO it is highly important as internal links send the readers to other pages of your website. This keeps you around longer and it indicated Google that your website is valuable and helpful.
Google favors websites, which are optimized for faster mobile speed.
Sounds astonishing. Right?
Well, we know that the faster the website, the more likely users stay at your website. As mobile users are increases, it is important for you to keep your high ground on mobile responsiveness.
The content elements of on-page SEO refer to the content within your website. This focuses on the crafting high-quality page content which benefits your website in terms of visitors and tells Google that your website has value.
- High-quality content
- Site speed
When it comes to high-quality content according to SEO, it is a highly diverse topic. However, in this article, we will briefly touch it. The high-quality content is the same as blood to the body. It tells the readers and search engines about your website and business, which can help you a lot.
For creating high-quality content, you have to choose the right keywords and topic. There are some best practices for high-quality page content.
- Long tail and short keywords
- Engaging content
- Visual attraction
- Specified for buyers
- Sharable content
- Optimized for CTAs to offers and product pages
The page content is the communication between you and Google and visitors.
The site speed is essential. It is often said, that the visitors who experience the load times of seven seconds are 113% likely to bounce off the page.
You have a mobile device, desktop or any device you require a website that is able to load quickly.
User’s experience is the foremost priority of Google. The site speed affects conversions and ROI. So, make sure that your website is fast enough to increase the user experience.
Put your On-Page SEO to Work
Well, by this article you have a clear insight of major elements of on-page SEO. Now you can get your On-page SEO on track and make it work. You have to remember that SEO is something in which you have to be consistent and you have to improve it consistently.
On-page SEO is like breathing, you just can’t stop to do.